Have you ever gone to a website and became frustrated as you searched for contact information?
No one wants to frustrate their site visitors on purpose. There is no reason anyone should ever have to search for a way to call your office, your number should be one of the first things a website visitor sees when they land on your page. If not the number at least a very easy to find “contact” page. I’m not talking about a link to a page with a form to fill out for email either.
You want your contact page to have all the means of contact available to the person who wants to call your office. This means phone number, address and even a map. If you wish to have the email form available then great, but only after the real “contact” information is seen.
I gotta to tell you, there have been times when I’ve filled out those email forms in hopes that someone would “get back” to me, that rarely happens. But that’s post for another day.
Has this happened? you finally locate a business on Yelp or the Yellow Pages online through a web search, only to find the number listed is incorrect or is no longer working.
My first thought when this happens is unbelief that in this day of highly competitive marketing, the smallest details sometimes get over looked.
Unfortunately it’s those little details that become the biggest stumbling block for a lot of chiropractic businesses. You see…if I found your practice after searching for several minutes and the number provided in the results was incorrect or no longer working, you’ve just lost my business. And how many are just like me? Today, you could have missed out on several new patient prospects. I mean think about it; would you put a non working or wrong phone number in your chiropractic newspaper ad?
What about emails? Do you make is easy for people to contact you after they have received an email from you. After all, isn’t everyone a potential patient, regardless of how you know them? It is my opinion that your email signature should contain your name, name of your practice, and the number for your practice. You should also add a link to your website if you have one. Wisestamp.com is a great tool to use for this. You can even add any or all the places you can be found online, like facebook, twitter or linkedin with the familiar icons added below your signature.
My assistant uses her signature in every email so that when she sends out emails or replies to emails, the recipient will have easy access to contact DC Practice Tools without having to leave their inbox.
Another area that might get completely overlooked is your mobile phone and the contact information you can share with your phone. I would strongly suggest adding yourself to your contacts in your phone. You should fill out the contact page with all of your information, then when you are asked to text or email your contact info to someone you will have everything for them to add to their contacts with just a tap of the finger.
So the next time your with a group of people, whether it’s the parents of your kid’s sports team or a business networking function, you’ll have a complete contact page ready to share. It should look something like this when shared via text;
Once the contact text is opened it should look like this;
Now all of your information can be stored in their contacts with a click. You can also send your mobile contact page to an email address and then it can easily be added to the recipient’s email contacts.
Remember, now that you’ve shared your contact information with others, they will also have your information readily available to share with others, like when someone asks if they know a good chiropractor. I would suggest after you do this, you then send it to your spouse, staff, friends….anyone you have in your contacts, so that they can have your updated information ready to share.
Lets recap…
- Your office phone number should be prominently placed on your chiropractic website or at least on the contact page where it can be found easily. This could be at the top or bottom of the page or in the menu under “contact”.
- Update all your information on sites that will share your contact information in a online search results page, this would include places like Yelp, Yellow Pages. Any and all professional data sites such as RateMD.com or Wellness.com. If you do nothing else to market your business this week at least go online and do a search for your chiropractic business and check all of the results to see if all or your contact information is correct and complete.
- Set up your mobile contact page for sharing